Dearborn, MI – The blue oval manufacturer is no different than other automakers in the present environment. Ford must be constantly revisiting its strategy to keep up with the demands of a quickly evolving marketplace, one headed inexorably towards greater electrification and autonomous driving.
This week Ford invited several members of the automotive press to its facility in Dearborn, Michigan for a discussion about the future of mobility, the challenges facing Ford and other manufacturers, even the products that will be joining the carmaker’s lineup alongside the iconic Ford Mustang. From the discussion, it’s clear that changes are afoot!
Over 75% of the fleet renewed by 2020
Joe Hinrichs, President of Global Operations for Ford, confirmed during the presentation that 75% of Ford vehicle models would be renewed or refreshed by 2020, with the addition of four new models (two cars and two SUVs), all in this short time frame.
Escape and Explorer short-term priorities
The popularity of utility models is a subject on everyone’s lips, and Ford is no exception. Already the American automaker proceeded, earlier this year, with a revamp of the largest vehicle on tis roster, the Ford Expedition, in addition to adding a smaller sibling to the Escape, the EcoSport, now the smallest crossover made by the manufacturer.